The Harlyn and Harlyn Supply Co. are two connected brands created for a new hospitality destination in Harlyn Bay, Cornwall. The Harlyn is a tap room and restaurant centred around fire-led food, craft beer and a lively, informal atmosphere. Next door, Harlyn Supply Co. is a more compact all-day space combining coffee, bottle shop and beach supplies, with the flexibility to shift from daytime retail into relaxed evening drinking. Together, they were designed to feel distinct but clearly related, sharing a common visual language and sense of place.

Alongside the core brand identities, I developed a broader merchandise and spirits range designed to extend the world of The Harlyn and Harlyn Supply Co. beyond the venue itself. This included T-shirts, hoodies and caps, as well as bottle and label concepts for a growing drinks offer. The aim was to create products that felt considered, desirable and true to the character of the brands, translating the visual identity into physical items people would want to wear, use and take away.

Beyond the brand identities, the project also extended into the interior design of the venue and the adjoining accommodation. Both spaces were shaped by a mid-century aesthetic with industrial touches, using authentic vintage pieces and materials, sometimes in unexpected ways to create something distinctive and full of character. The aim was to build an environment that felt consistent with the brand world – warm, tactile and considered, with a strong sense of place.

To support the rollout, I created a flexible brand system for printed and everyday touchpoints. This covered posters, menus, A5 cards and utilised a custom rubber stamp for each brand, used across labels, packaging and smaller in-venue details. It gave the two brands a clear and consistent visual framework, with an informal, characterful feel in use.

I directed the launch film for the opening event, shaping the shoot to capture the atmosphere of the brand in a way that could work across multiple channels. The final edit was designed to live as a hero piece on the website, while also providing cut-downs for use across social.

I created a set of high-concept campaign routes spanning concept development, storyboarding and visual world-building. Using AI within my workflow, I translated mood boards, colour systems and art direction into prompt-directed imagery that helped communicate tone, pace and cinematic style at speed. I used AI to accelerate the visualisation of ideas defined through concepting and creative direction. It became a useful tool for testing multiple routes quickly, aligning on look and feel, and presenting campaign narratives in a more immersive and production-ready way.

Shamelessly nostalgic, this retro arcade-inspired concept was built around two game machines, one moto and one snow, with gameplay structured as a race against the Black Friday countdown. As the action intensifies, power-ups and bundles mirror the real-world shopping experience, building to a frenetic finish where the timer hits zero and the campaign locks into its end frame.

Set within a domestic garage, this concept plays with scale by transforming the space into a miniature action world. We zoom in to see tiny riders and snowboarders navigate the environment in a high-energy sequence that combines humour, craft and product storytelling, while reinforcing the idea of major reductions from a brand that does not usually “do” small.

A parody safety campaign built around the chaos of the original in-person Black Friday shopping experience, positioning Ruroc as the unlikely champion of in-store head protection. Framed like a public information film before descending into full-blown mayhem, the concept uses humour and escalating absurdity to create a memorable and highly shareable campaign idea.

I was commissioned to concept, storyboard, art direct and photograph the launch campaign for Salt & Pepper, a cult jewellery brand built around aspirational, street-influenced styling. The campaign was developed as a series of cinematic snapshots of urban youth culture, designed to work both as a cohesive launch and as standalone social content, with scenes following a group of friends as they hang out at a skate park, gatecrash a funfair out of hours, and meet for breakfast at a greasy spoon after a big night out.

Creative concepts for the social launch of the Superdry x Brooklyn Beckham collaboration.

Design, layout and copy for the Superdry Code Brand Book. This is a mini set of guidelines for the brands under 25s offering.

A series of typography-led creative toolkits developed for seasonal activations, designed to give the brand flexible, trend-aware assets that could evolve with each campaign while staying recognisably Superdry.

I created the visual direction for the Studios brand guidelines and collaborated on the messaging with the Superdry Studios Brand Lead. The collection was designed to appeal to a more mature customer, with an emphasis on sustainability, quality and timeless style.

Brand identity and guidelines for an independent Mexican restaurant, including naming exploration, which evolved into the confident and characterful brand world of Cantina del Barrio.

Brand and concept development for Kilvington, a specialist classic automotive business. The work combined identity thinking with storyboard and art direction elements, helping shape a visual language that felt distinctive, premium and aligned with the craft-led nature of the brand.

Created to mark Edge Design Workshop’s 10-year anniversary, this brand evolution introduced a cleaner visual identity and website approach that better reflected the studio’s architectural sensibility. The work also extended into presentation materials, creating a more consistent and refined visual system across both digital presence and everyday client communications.

A brand refresh for Bannister, designed to bring greater clarity, consistency and confidence to the business as it evolved. The work focused on identity development and brand guidelines, helping shape a more distinctive and usable system for future rollout.